Our business model allows customers to buy the products they want through the channels that suit them best.
We aim for each of our brands to offer a specific proposition to a distinct customer segment.
We tailor our products to target specific market segments. We have multiple brands, products and distribution channels that enable customers to choose the right level of cover to protect their cars, homes, holidays, businesses and pets.
We use a multi-brand, multi-product and multi-distribution channel business model, aiming for each of our brands to offer a specific proposition to a distinct customer segment.
We continue to transform our business to move towards our ambition to be Britain’s best retail general insurer. Our strategy is based on five key priorities.
Improve distribution efficiency and effectiveness.
Leverage data and the investments we have made to provide leading technical and market pricing.
Improve customers’experience by rolling out further claims initiatives.
Improve efficiency and reduce costs.
Commercial & international
Drive further efficiencies and leverage our skills across the Group.
We own several of the country's best-known brands, each with its own clearly defined identity and proposition.