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    "At the time of our IPO in 2012 we announced four targets for 2014, and I am delighted to report that we have met or exceeded all of these."

    Paul Geddes CEO of Direct Line Group

    Achieved a ROTE of 15.8%
    H1 2014 Results

    "After paying the regular and special dividends for 2014, we will have returned a total of £836 million to shareholders since we began life as a public company."

    Paul Geddes CEO of Direct Line Group

    Combined operating ratio

    96.6%

    H1 2014 Results

     

    What's new

    The latest news and updates from Direct Line Group

    Our strategy

    Our strategy

    We continue to transform our business to move towards our ambition to be Britain's best retail general insurer.

    Our approach

    Our business model allows customers to buy the products they want through the channels that suit them best.

    Our brands

    Our brands

    We aim for each of our brands to offer a specific proposition to a distinct customer segment.

    Our products

    Our products

    We tailor our products to target specific market segments. We have multiple brands, products and distribution channels that enable customers to choose the right level of cover to protect their cars, homes, holidays, businesses and pets.

    Our channels

    Our channels

    We use a multi-brand, multi-product and multi-distribution channel business model, aiming for each of our brands to offer a specific proposition to a distinct customer segment.

    Our brands

    We own several of the country's best-known brands, each with its own clearly defined identity and proposition.

    • Churchill
    • Privilege
    • Greenflag
    • NIG
    • direct line for business

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