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    “Our customers are benefiting from the many improvements we've been making including new propositions and enhanced customer service. This has resulted in more customers coming to our brands and renewing with us.”

    Paul Geddes CEO, Annual Report 2015

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    “Improving customer experience remains key, with a focus on cross channel distribution, while reducing complaints and improving the customer renewal process. We will continue to strive to improve operating efficiency.”

    Paul Geddes CEO, Annual Report 2015

    Achieved a ROTE of 15.8%
    H1 2014 Results

    “Returns to shareholders remained a key priority for the Board. Cumulative dividends represent approximately 60% of the share price at the initial public offering.”

    Mike Biggs, Chairman, Annual Report 2015

    Combined operating ratio

    96.6%

    H1 2014 Results

     

    What's new

    The latest news and updates from Direct Line Group

    Preliminary results 2015

    Preliminary results 2015

    Watch CEO, Paul Geddes give his take on FY 2015 Results

    Our approach

    Our business model allows customers to buy the products they want through the channels that suit them best.

    Our brands

    Our brands

    We aim for each of our brands to offer a specific proposition to a distinct customer segment.

    Our products

    Our products

    We tailor our products to target specific market segments. We have multiple brands, products and distribution channels that enable customers to choose the right level of cover to protect their cars, homes, holidays, businesses and pets.

    Our channels

    Our channels

    We use a multi-brand, multi-product and multi-distribution channel business model, aiming for each of our brands to offer a specific proposition to a distinct customer segment.

    Our brands

    We own several of the country's best-known brands, each with its own clearly defined identity and proposition.

    • Churchill
    • Privilege
    • Greenflag
    • NIG
    • direct line for business

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