Group profile
Key facts and figures
- Employees: 15,000
- Locations: We have sites in the UK, Germany and Italy
- Markets: UK personal motor market share of 19%, UK home insurance market share 18%1
- Primary channels: direct-to-consumer sales (phone and internet), price comparison websites, banks and other partners, broker channels
Primary brands
We sell and underwrite personal and SME business insurance over the phone, online and through brokers. Our primary businesses include:
Direct Line
Established in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. Direct Line provides motor, home, travel and pet insurance cover direct to customers by phone or online.
Churchill
Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance, and breakdown cover.
Privilege
Privilege specialises in car insurance for safe drivers – particularly for those with four or more years’ no-claims discount. Privilege also offers home insurance and breakdown cover.
Green Flag
Green Flag provides customers with breakdown cover 24 hours a day, 365 days a year. Customers have access to a national network of thousands of independent recovery agents in the UK and mainland Europe.
NIG
NIG provides insurance solutions to small to medium sized businesses throughout the UK. Established for over 100 years, NIG provides its insurance exclusively through a network of more than 3,200 brokers.
TRACKER
TRACKER is a vehicle tracking and telematics operator. TRACKER’s products are used by personal and commercial customers as well as a number of UK’s police forces.
Brand Partners
Brand Partners provides insurance products through several key partnerships. Core products are offered through the Prudential and RBS/NatWest partner brands. A number of smaller partnership arrangements are also maintained in both the UK and international businesses.
